User Journey Map

UX Research
Project Overview
This project focuses on developing a comprehensive User Journey Map for both Auditors and Clients within the audit process. By visualizing these journeys, we aim to uncover significant opportunities to deliver distinctive client experiences, build stronger trust between auditors and clients, and ultimately support long-term value creation for all involved.

The user journey map will serve as a foundational tool to inform future process improvements, technological implementations, and communication strategies aimed at optimizing the interactions and outcomes for both auditor and client.

Objective
- Design a user-centered solution improving the audit experience
- Increase satisfaction levels
- Enhance efficiency
- Foster confidence in capital markets
Process
  • User Research: Conducted user research by myself and fellow researcher with the objective to understand audit and client users in terms of coordinating on client request progress and management (how they operate, prioritize and the context in which they operate in)  as well as understanding their current experience (their needs, current pain points and frustrations, and ideas for improvement).
  • Identifying Touchpoints: Identified key touchpoints and interactions between auditors, clients.
  • Mapping the Journey: Created a visual representation of the user journey, highlighting pain points, opportunities for improvement, and moments of delight.
  • Analysis and Insights: Analyzed the user journey map to identify patterns, trends, and areas for improvement.
Define the user journey layout 1
Define the user journey layout 2

We identified two types of personas :

  • Operational Management - Users that carry out the work and day-to-day management of client requests. This is Client Portal's primary persona that exists on both the audit and client sides. They facilitates day-to-day management and operations, Checks on current status of client requests - mainly on outstanding, overdue, and coming due. Regularly communicates with the client for status check-in and follow-up and highlighting priority and urgent requests
  • Senior Management / Overall Plan and Strategy - Users from senior management  Interested in the overall performance of their team to determine strategy for the engagement, team organisation.

In this research we will be focusing on the operational management users, both from auditor and client side :

Discover
User research
We performed a series of 1:1 user interviews with auditors across ranks (Staff, Seniors, Managers, Senior Managers) and across geographies (APAC, US, EMEIA) Questions on understanding the user and current experience.
Phill - Senior Auditor - Persona
Greg - Client data provider - Persona
Journey Map #1 : Phil - Requesting Client Data
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User Journey #1 : Requesting Client Data
Journey Map #2 : Greg - Providing Data to Auditors
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User Journey #2 : Providing data to Auditors
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